jhanscom posted on August 03, 2009 10:32
August 3, 2009 (Louisville, KY) -- Organizers of the US Gran Prix of Cyclocross, (USGP) have announced today that Stanley food and beverage gear has expanded its support of the country’s premiere cyclocross series by becoming the Title Sponsor of the Stanley Portland Cup in Portland, OR December 5th and 6th and extending its support to the other series events as well.
The U.S. Gran Prix of Cyclocross (USGP) features the deepest and most competitive fields racing on this side of the Atlantic. The 2009 Series kicks off on September 26th and 27th with the Planet Bike Cup in Madison, WI followed by the Derby City Cup in Louisville, KY on October 24th and 25th, and the Mercer Cup presented by Knapps’s in Mercer Co., NJ on November 14th and 15th before the Series Finale – The Stanley Portland Cup on December 5th and 6th.
“The US Gran Prix of Cyclocross is thrilled to have Stanley Gear return as Title Sponsor of the US Gran Prix of Cyclocross – Portland Cup,” said Bruce Fina, Executive Director, US Gran Prix of Cyclocross. “Last year we were completely blown away by the Stanley brands participation in the Portland Cup. Their products were a huge hit - they are a perfect match for our weather and style of bike racing – and Portland was the ideal way to launch this relationship. This year with their participation extended throughout the season their presence will be bigger, better and more exciting for the athletes and spectators alike.”
“Stanley Gear is proud to return as Title Sponsor for Portland Cup and an overall series sponsor” said JoAnne Anderson, consumer marketing manager. “Cyclocross is a natural fit for us. Our products are legendary for their thermal insulation and staying warm is mission critical at any cross race. It’s a win for all.”
As part of their involvement with the series, Stanley Gear will offer cyclocross racers and fans limited edition USGP/ Stanley co-branded product available for purchase at participating retailers nationwide, online at www.usgpcyclocross.com, www.stanley-pmi.com and on-site at each of the races. These items (photos at right) include:
- The iconic classic 1.1 Qt Vacuum Bottle (MSRP $40)
- Outdoor Drink-Thru Bottle 16oz (MSRP: $30)
- Recycled & Recyclable 16oz mug (MSRP $15).
- Stainless Steel 24oz Water Bottle (MSRP $20)
- Vacuum Food Jar 24oz (MSRP $35)
- Flask 8oz (MSRP $20).
All products come with a lifetime warranty, are packable and leak-proof. The Recycled & Recyclable Mug, Drink-Thru Bottle and Stainless Steel Water bottle are all bike rack compatible. They will be available for purchase online July 2009 and at local retailers by September 2009.
“To survive a race you need gear for your bike, but you also need gear to hold the energy that fuels your body to perform. Whether you need hot coffee to get going, soup to refuel, water to hydrate or a shot to toast a great race, we’ve got you covered,” concluded Anderson.
More information on the USGP will be released in the coming weeks. For more information on the USGP, visit www.usgpcyclocross.com.
For more information about Stanley food and beverage gear, visit www.stanley-pmi.com.
About STANLEY® GEAR:
Since 1913 the STANLEY brand has been building durable rugged products that last. Passed down from generation to generation the STANLEY bottle is an icon. It has survived a 4,000 foot drop from a plane, been run over by a tractor, and has even stopped a bullet. Now in its 95th year the innovation that sparked a revolution in vacuum insulation continues to grow. Today, the STANLEY brand delivers superior food and beverage gear for rugged, active lifestyles and is dedicated to this simple promise: buy a STANLEY product, get a quality product. Built for life.
About nineteen13™
A new generation in Stanley gear, the nineteen13 line delivers the same quality and durability expected from any Stanley product but to a younger more active user. Marked by tattoo inspired graphics and highly packable designs the nineteen13 line is built to endure any adventure from city streets to the great outdoors.
CONTACTS
Steve Manning
PMI
STANLEY® public relations
steve.manning@pmi-worldwide.com
206-579-1204
JoAnne Anderson
PMI
STANLEY® Marketing Manager
Joanne.anderson@pmi-worldwide.com
206-256-1270
www.stanley-pmi.com
Joan Hanscom
US Gran Prix of Cyclocross
USGP@me.com
484.995.0547
www.usgpcyclocross.com