SRAM was founded in 1987 with one single component (Gripshift) and has since evolved into the World's second largest component manufacturer. In 2006 SRAM entered the road component category with the unprecedented introduction of SRAM Force and Rival road groups, which redefined innovation and precision on the road. In 2007 SRAM delivered the world's lightest and most ergonomic gruppo, SRAM RED, which has had unprecedented success in the professional peloton with National, World, Olympic and Grand Tour wins. In 2010 SRAM introduced Apex, a gruppo defined by WiFli technology and road's first 11-32 cassette, providing every rider the perfect gearing to meet the challenge of any climb or descent.

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