SRAM Sponsors USGP Series - “AVID SHORTY ULTIMATE HOLESHOT” adds even more thrills to starts
SRAM is returning for its sixth consecutive season of sponsorship of the U.S. Gran Prix of Cyclocross (USGP). The USGP is the premiere CX series in the United States that delivers eight exciting races, at four locations, featuring the nation’s top ‘cross talent. It all begins the weekend of Sept. 24 & 25, in Sun Prairie, WI, and concludes in Bend, OR, December 10 & 11.
SRAM will sponsor the newly announced “Avid Shorty Ultimate Holeshot,” where speed and aggression off the startline will be rewarded. “A $250 check goes to the most explosive men’s and women’s pros that lead their respective fields into the first corner, emerge as race leader and thus ‘got the Holeshot,” said SRAM’s Sponsorship Mana- ger, Alex Wassmann.
Series Director Joan Hanscom said, “We are excited to have SRAM back, and we know the Avid Shorty Ultimate Holeshot will add a new level of excitement to the starts. It will definitely heat up the action into turn one and we’ll have our cameras trained on the spot to capture it all live for our online viewers.”
Sponsorship of the USGP dates back to 2006, when SRAM originally introduced its road gruppos, which now include SRAM RED, Black RED, SRAM Force, Rival, and Apex. SRAM has rooted much of its road product development in cyclocross, where the challenging conditions can push the limits of componentry.
Additionally, the legendary SRAM NRS crew, who each travel 50,000 miles every year in the beauti- ful SRAM logoed Volvo XC-70’s, will provide neutral race support to any rider in need of technical assistance during each of the USGP events. SRAM NRS partners include Zipp Wheels and the Service Course line of bars, stems & seatposts, and Specialized, with CruX frames & CX rubber.
Nothing is more fun than Cyclocross and now you can own the Series Poster for the Trek U.S. Gran Prix of Cyclocross. The poster was designed by Michael Valenti and is available in two sizes 24″x36″ and 18″x24″. These are high quality Giclée prints using archival inks on watercolor paper, ready for framing.
CLick on the image below to buy yours now