Louisville, KY — Organizers of the US Gran Prix of Cyclocross announced that long-time sponsor CLIF® Bar is returning as a sponsor of the 2012 Series. CLIF® Bar will be present at all USGP events providing sports nutrition for racers and enthusiasts, including CLIF® Bar energy bars, CLIF SHOT® Energy Gel, CLIF SHOT BLOKS®, and CLIF SHOT® Electrolyte Replacement Drink. Created with a passion for the outdoors, CLIF Bar supports some of the world’s top cyclists, including USGP competitors Troy Wells, Todd Wells, Brady Kappius, Mitch Hoke and Tyler Wren.   

In addition to the Series sponsorship, CLIF Bar is once again supporting the USGP Junior Cyclocross Scholarship initiative designed to support Junior athletes selected to race at this year’s Elite World Championships. In collaboration with the USGP and Lizzy’s Fresh Coffee, CLIF Bar will offer 8oz bags of coffee with commemorative labels at each of the USGP events. Proceeds from the coffee sales with go directly the Junior Cyclocross Scholarship Fund and help offset the costs of competing at the World Championships for un-funded Junior team members.

Series Event Director, Joan Hanscom said, “CLIF Bar  has been with the USGP since day 1 and we are thrilled to have CLIF Bar back with us for 2012. Initiatives such as the USGP Junior Cyclocross Scholarship Fund are what makes CLIF Bar so much more than a sponsor. They are truly partners and together we’ve forged a great relationship with the events and the sport of cyclocross.”

CLIF riders will also be hosting a fun ride for aspiring junior athletes each Friday before racing begins. Registration for the clinics is free and available online at BikeReg.com.”